Rural healthcare leaders prioritize security, profit optimization and AI investments

As remote medical businesses adapt to post-pandemic challenges, enthusiasm increases.

Chicago, Feb. 4, 2025 /PRNewswire/– Wipfli, a major 25 expert and accounting firm, published today the results of an industry survey from the rural healthcare market that offers essential insights into current challenges and maps out long-term growth strategies.

Wipfli LLP

Leaders of remote hospitals and clinics are optimistic about the future, with the worst of the COVID-19 pandemic behind them, according to Wipfli’s” State of rural care” record for 2025. The report emphasizes important developments and objectives among rural care organizations, based on a nationwide survey of C-level executives.

Leaders are focusing on profits marketing despite the fact that organizations are doing better with workforce shortages. Many are beginning to use AI tools to make up for a shrinking labour force. In fact, 32 % of rural healthcare leaders are already using AI tools to increase operational performance.

” Rural medical institutions have come out of COVID and managed to solve the staffing issue. But costs are mounting, so they’re focusing on revenue-generating activities, like increasing refunds”, said Kelly Arduino, a partner in Wipfli’s care consulting practice.

Cybersecurity has become one of the most pressing issues facing officials, fueled by a two-fold rise in community breaches over the past year. In the following year, 56 % of surveyed leaders reported significant cybersecurity concerns, an increase of 50 % from the previous year. This led to planned investments in digital applications, AI tools, and network security protections.

Nathan Sundheimer, a digital strategist for Wipfli, commented on the security results. The dramatic rise in attacks over the past year has hit “home,” says one expert who has been discussing computer for several years.

Based on responses from C-level managers at remote medical organizations in the United States, the survey was conducted. The complete remote medical report can be found on&nbsp, Wipfli’s site.

About&nbsp, Wipfli LLP
Wipfli is a consulting and accounting firm that offers alternative solutions to help clients navigate the current marketplace, optimize performance, and accelerate growth. Our more than 3, 200 associates deliver online, people, plan, risk, economic and outsourced solutions to 59, 000+ clients.

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SOURCE Wipfli LLP

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